Max Finkel

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Stories By Max Finkel

  • These Are The Ads You Can't Get Out Of Your Head

    It’s a pretty good rule of thumb that if an ad isn’t memorable, it’s not going be all that effective. What good are competitive statistics, bogus stunts, or expensive production if the customer just can’t remember? A good way to fix that is an earworm soundtrack, a song that simply can’t be forgotten, no matter how hard you try.

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  • So Long, Sunday, And Thank You

    This weekend marks a full year since I began holding down the fort on Sundays around these parts. It’s also my last weekend on the job before I start law school next month, so I wanted to say thank you to all of you for putting up with my blather.

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  • The Pandemic Is Delaying All Those Cool New Geneses

    Not unlike the producers and distributors of No Time To Die, Mulan, and The French Dispatch, the team at Genesis is worried about a launch botched by the Coronavirus pandemic and they’re holding back the 2021 GV80 crossover and redesigned 2021 G80 sedan until later this year.

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  • TVR Wants You To Believe That It Can Still Pull This Off

    We’ve been waiting on this TVR revival for a while. first, there was one delay. Then another. Followed by yet another. For a company that has long made a name for itself by building cars for people that prefer to fly by the seat of their pants, I suppose it shouldn’t be a surprise that the firm’s management seems to take that philosophy to heart when it comes to running the business. But they want to convince you that it won’t get in the way of building cars. Not this time, at least.

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  • Where's My Electric Russian Sidecar Motorcycle?

    I just moved to a new neighborhood and down the street is someone who street-parks their Ural sidecar motorcycle. I haven’t snagged my own picture of it yet, but it’s a neighborhood fixture and it got me thinking: Where is that electric Ural we were teased with a few years back and why can’t I buy one yet?

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  • What Car Had The Best Carrozzeria Variations?

    You all know that I have a thing for the Italian coachbuilders. Those little workshops where trained metalworkers lovingly beat their soul into steel body panels, where craftsmen with generations of experience behind them painstakingly varnish hand-cut wood trim. Pininfarina, Zagato, Touring Superleggera. All of them with styles their own, taking the mass-produced and transforming it into the tailor-made.

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  • This 1974 Chevy Blazer Is Just Rubbing It In

    I know it’s been nearly two weeks since we first got a reimagined Ford Bronco to complement the JL Jeep Wrangler on mall parking lots in left lanes on rutted off-roading trails, but there’s one thing I can’t stop thinking about: The reborn Chevy Blazer that could have been. And this Sunset Gold and white-roofed 1974 specimen of the original K5 truck isn’t making it any easier to move on from the notion.

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  • Wild Pickup Truck Stunts Never Go Out Of Style

    You want to know that the pickup you’re dropping a pretty penny on is worth its salt, even if it’s going to be treated like a luxury sedan. It’s what you’re buying it, right? Truckmakers know that, and they’ll show you just how tough their offerings are. It’s what they’re best at.

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  • German Wheelmaker BBS Is Bankrupt Yet Again [Corrected]

    BBS Kraftfahrzeugtechnik AG, known for its iconic basketweave wheels, has once again filed for bankruptcy. While the company will be restructured under proceedings similar to an American Chapter 11 filing and will likely live on, the announcement shows how precarious the current economic situation can be for suppliers of specialty auto parts.

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  • The SCG 008 Will Be A Baja And Dakar-Ready Kit Car Monster

    Last year, Scuderia Cameron Glickenhaus wowed us all when its reborn Boot dominated the Baja 1000. That car, a mid-engined GM LT4-powered supercar for the dunes, is well on its way to production in both two and four-door guise. But SCG has another prerunner coming, one that you’ll build yourself.

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  • Travis Pastrana Escapes Rally Car Inferno At The Southern Ohio Forest Rally

    Five-time US rally champ Travis Pastrana had exceedingly bad luck in his return to American Rally Association racing this weekend in the Southern Ohio Forest Rally. After an impressive start in the first stage, Pastrana’s 2019 Subaru WRX STI burned to the ground after he stopped mid-second stage with a mechanical issue. Pastrana and co-driver Chrissie Beavis managed to exit the car unscathed though the Subaru was totally consumed.

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  • We Will Not Be Receiving The 2021 Volkswagen Arteon R

    The Volkswagen Arteon, which landed on American shores for the first time for the 2019 model year, is getting a refresh. for 2021. Part of that refresh is a 315-horsepower R trim that you’ll be able to get in either fastback or wagon guise. If you live outside of America, that is.

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  • Dakar's New Classic Class Was Made Just For Me

    Since its first running in 1978 between Paris and the seaside Senegalese city that gave the race its name, the Dakar rally has hosted competitors from across motorsport driving some of the most unique and imaginative vehicles ever to race. The race may take place in Saudi Arabia only now, but a new Classic category will bring some of its past back to life next year.

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  • Yeah, Actually I Do Think An Electric Jaguar XK120 Is A Great Idea

    When it came out, the Jaguar XK120 was the fastest production car in the world. Really. Its 120 mile-per-hour top speed was the very top. Since then, surviving examples have been relegated to Concours duty, with rich men poring over refinished trim and delicately preserved patina. That’s one way to respect a legendary car. Ths company has another one in mind.

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  • The Boeing 747 Is Dead, For Real This Time: Report

    After defining commercial air travel for more than five decades, the Boeing 747 will finally leave production, according to a report from Reuters. The news wire reports that Boeing had made its final orders for parts more than a year ago, signaling the end for the double-decker quad-jet that has been built continuously since 1968.

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  • Before Cadillac built its Allantés on an assembly line stretching from Pininfarina’s shop in Italy to a plant in Detroit where they were finished, Chrysler was sending its Crown Imperial limos across the Atlantic in the other direction to be appointed by the luxury experts at Ghia.

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  • Where Should Fiat-Chrysler-PSA Drop That New 621-Horsepower Maserati V6?

    Maserati has a new mid-engined sports car on the way, the MC20. Inside is the Nettuno, the brand’s first in-house motor. It’s a three-liter twin-turbo (or should we say biturbo?) V6 that’s good for more than 600 horsepower. It’ll probably do great in that car, but it’ll need to find its way into other models in order for Maserati to get the most out of its investment.

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  • Celebrities In Goofy Car Commercials: Some Greatest Hits

    It’s no secret that car companies have long turned to flashy advertisements to turn their cold vehicular appliances into fantasies we want to welcome into our lives. At Jalopnik, we happen to adore those cold vehicular appliances on their own terms, but we love the fantasies they’re wrapped in too.

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  • Avoid These Mistakes When Taking Car Photos

    I love to take photos of cars with my phone and my film camera but I am far from an expert. I look back on ones I’ve taken and can’t believe how rough absolutely shitty they are. Luckily, Freind Of The Blog Kevin McCauley has put together a really great video to help you avoid some of the most common mistakes you can make.

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  • Jeep Needs To Build A Chassis-Cab Gladiator

    We’ve had the Jeep Gladiator for a little more than a year now. It’s a great truck. It’s capable off-road. It’s got pretty good towing chops. It looks cool too. But it isn’t selling particularly well anymore, and the recent downturn isn’t likely to help that case very much. But I have an idea. Drop that bed and make it a chassis-cab. It’s super simple.

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