Volvo Wants Bloody Drivers!

We're a little puzzled by the point of this series of Australian-market Volvo ads. Is Volvo trying to take the sting out of the anger directed at Volvo drivers whose beater 245s trudge along like unflushable turds clogging the highways? Should we substitute stronger epithets for "bloody" here? Perhaps our Aussie readers will enlighten us. In the meantime, make the jump for the rest of the series.