The BMW Concept CS: Now With Video, Flowery Art-Geek Speak

The BMW Concept CS has been one divisive piece of machinery. Detractors say it's the bastard child of Chris Bangle and a Dodge Charger. Proponents say it's the most tempered thing to come out of Designworks since the John Deere X Series lawn and garden tractor. Still, the kidney grille was a class touch.

Press Release:

Introducing the BMW Concept CS, Germany”s leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car. This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new definition of design culture. Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality. And within its interior, the BMW Concept CS combines stylish luxury with the most uncompromising ambience full of class and value.

More than any other saloon in the past, the BMW Concept CS bears out all the highlights of optimum performance through the design of its body alone. The low-slung, dynamically stretched silhouette, the long engine compartment lid and stylish lines and contours accentuating rear-wheel drive technology simply perfect for sports motoring, all set clear standards for supreme dynamics in a new dimension of out-standing vehicles. Through its supreme presence, stylish elegance, and challenging dynamism, the BMW Concept CS, in a nutshell, offers truly unique design language with highly individual aesthetic features never seen before.

Measuring 5.10 metres or 200.8 inches in length, the BMW Concept CS is dominated by dynamically flowing lines. From the BMW kidney grille standing out powerfully to the front, the eyes of the beholder move back along the low-slung and sleek engine compartment lid, subsequently meandering along the side-line and roof-line all the way to the deliberately short rear-end with its clear-cut air flow spoiler.

The sporting, low-slung silhouette of the car is further accentuated by body height of just 1.36 metres or 53.5 inches. A further important feature is the gentle taper of the roof-line at the rear serving again to smoothly stretch the proportions of the entire car.

Within the dynamic, low-slung headlight units featured in the BMW Concept CS, particularly innovative technology serves to generate a powerful and consistent light beam: Innovative LED reverse-projection lights bundle their light on a reflection area from where the beam is conveyed smoothly, consistently and with utmost precision to the road ahead. This provides a particularly homogenous area of illumination without the slightest dazzling effect, since the oncoming motorist does not look directly at the projectors.

The interior of the BMW Concept CS also offers dynamism of a completely new standard borne out by the combination of exclusive elegance and sophisticated refinement. In designing the interior, the innovative technique of layering the individual surfaces and components provides an unprecedented combination of function and stylish reduction to the essential. The appropriate use of joints and seams, together with layered surfaces, creates new options in the arrangement of functional elements for both ventilation and illumination. And at the same time the layering concept offers new possibilities to clearly express the class and value of the materials used as well as the precise design of the car's interior through contrasting colours and the structure of different materials.

Featuring height-adjustable collar elements directly integrated in the seats, the four full-sized sports seats meet all the needs of personalised entertainment and communication, thus raising the experience of quality within the interior to an unprecedented standard. More than ever before, this highlights the sheer value of the materials used, the love for all details, and quality of finish now enhanced to perfection.

Interaction of innovative design and exclusive materials, together with the use of a highly expressive colour scheme, gives the interior of the BMW Concept CS a unique touch of luxury based not on simple opulence, but rather on perfect quality.

Related:
Shanghai Surprise: BMW CS Concept [internal]