Italdesign Is Back With A Ridiculous $2 Million Roadster That Shames Lamborghini

Last year, the then-unnamed Italdesign Giugiaro Automobili Speciali 200 mph supercar coupe scared everyone at the Geneva Motor Show. Italdesign is bringing it back to this year's Geneva show, now as a roadster and called the ZeroUno.

We've already touched on how the Italdesign ZeroUno is the car Lamborghini should be building, since the latter's supercars have been a little restrained and understated for the type of performance they're capable of lately.

What's fun about Italdesign shaming Lamborghini with an insane car like the ZeroUno is that it's owned by Lamborghini's boss Audi, uses the Audi R8's 5.2-liter V10 and sits on the same platform as the R8 and Huracan.

Anyway, the Roadster version of the ZeroUno—"zero one?" Is that what this means?—will be at next month's Geneva show and AutoGuide reports it should cost a whopping $1.8 million, easily jumping across $2 million with a suite of options attached.

Lambo, what are you doing, fam?