Bill Goldberg Hearts Wrestling, Ford.

In his day, Bill Goldberg was a marketing and advertising monster the likes of which pro wrestling hadn't seen since the Hulkster power-bombed his way into our hearts. Now that he's retired, the former star does regular stuff, like getting into the Detroit Auto Show on press credentials and hanging out with Ford brass. This being my first encounter with a pro wrestler, I gotta say, I'm a little disappointed. I was neither afraid for my life, nor hoping for him to press pen to forehead and provide a lasting memory. Major props to Goldberg for hanging out around the new Mustangs; the man has good taste. [Oh, and he's hosting a new car-related TV show. Get Freddie Blassie on the horn.]

One more artsy fartsy shot after the jump...