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Audi's "Meet The Beckers" Aims To Pan BMW, Mercedes and Lexus, Shoots Self In Foot

Pricks drive BMW convertibles. Old people drive Mercedes sedans. Boring people drive Lexus crossovers. At least that's the message Audi wants you to hear with its new viral marketing effort, a web mini-series called "Meet the Beckers." The mini-series tells the tale of a dysfunctional affluent family. Although we've got to admit that often times the stereotypes portrayed in the advertisement show are dead-on and funny as hell, we're forgetting one stereotype. You know, that Audi drivers are self-righteous assholes who think they have the right to judge everyone else. Come to think of it, the viral vid appears to be totally spot on. [MeetTheBeckers]

gadgets

Carcade Turns The World Outside Your Car Into A Video Game

Because the DVD players and in-car PS3s were starting to bore the kids, three students at the Berlin University of the Arts have created a video game that uses what's going on outside a car's window, incorporating it into the game. Behold CARCADE! Utilizing a webcam and a laptop, the program detects the landscape outside the window and then lets players zoom around the obstacles. The game is currently in demo form but shows off some fairly awesome technology. [Carcade via Gizmodo]

top gear

Top Gear Australia's Ratings Slump Despite Holden Vs. Ford Shootout

If we lived down under, we would have tuned in to SBS on Monday at 7:30 to watch the Top Gear Australia shootout between the iconic Holden Commodore and Ford Falcon...but we don't. Watch the clip and judge for yourself, but we think that even though it may not be quite as polished as the UK original, this segment wasn't all that bad. So why did the ratings for this second episode drop off significantly from the series premiere's, even though they were actually expected to go up? More »

formula one

Lewis Hamilton: Child Prodigy Turned F1 Star

As a child, we mean, more of a child than he is now, well before being a superstar of the racetrack, Lewis Hamilton was already in the limelight. The McLaren-Mercedes driver may be the biggest thing to happen for British F1 fans since Damon Hill claimed the championship 12 years ago, but how has the 23-year-old become so successful? As with most superstars of any sport, it all started at a very young age. This clip from a 1997 BBC program, features an interview with a young Lewis, chronicles his early career from racing remote-controlled cars at the age of six, to his early meeting with McLaren boss Ron Dennis. So much for our dreams of being an F1 driver, it's a bit too late to start now. [via GridCrasher]

paris auto show

Lambo Boss Stefan Winkelmann Explains The Estoque

When the Lamborghini Estoque sedan was revealed at the Paris Auto Show nobody was completely surprised that it was a four-door. With the upcoming crop of super sedans like the Aston Martin Rapide and Porsche Panamera, a concept Lamborghini sedan just seemed like the trendy thing to do. But we're still left wondering "why?" This is Lamborghini we're talking about, a company that built its brand image on massive scoops and spoilers, not elegance. Of course, as you can see in this video of the official unveiling, Lamborghini CEO Stefan Winkelmann explains that it's all about dollars and lack-of-sense.

Paris

Aston Martin Releases One-77 Teaser Video For Us Plebes

The Aston Martin One-77 has only been partially unveiled at the Paris Auto Show to all but a select few monied d-bags, but Aston have now just released this first official video of the $1.9-million masterpiece, you know, for us plebes. There's a few quick glimpses of the actual car here, but mostly it's just Aston CEO Dr. Ulrich Bez and designer Marek Reichman hyping up the limited-production car, babbling on about emotion and essence. We just wish they'd show us the whole thing already. [via Aston Martin]

paris auto show

Virtual First Drive Of Sweet Citroen GTbyCITROEN Concept In GT5 Prologue

We had a chance this morning to be one of the first to drive the GTbyCITROEN Concept on Gran Turismo 5: Prologue at the Paris Auto Show. The car, easily the hottest concept here at the show, was designed as a joint venture between Citroen and Polyphony Digital, the makers of Gran Turismo. We'll gladly admit we are not virtuosos of GT5, as we should be, but once we figured out what everything did, it was off to the races. By our uncalibrated estimates, the GTbyCITROEN has a tendency to understeer more than we expected, but it is fast, and it'll handle high speeds pretty well. Oh, and after we took a look inside the concept, we were interested to see that dash provides a sweet heads-up unit displaying current velocity. We totally need to get a PS3.


Torque TV

Torque TV Head 2 Head: Super Snake Mustang GT500 Versus NuFormz Challenger SRT8

The war between Detroit's muscle car threesome may have just begun, but as you can see in this newest episode of Torque.TV's Head-2-Head series, it's already a shooting war. Like we saw in the preview clip, this face-off pits a 725 HP Mustang GT500 against a 725 HP Challenger SRT8 in a good ol' tire-smokin' fossil-fuel-burnin' good time. Who will come out on top? Check out the full episode over at Torque.TV

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Honda Fit Runs For Life From Gas-Guzzling 'Merican Mecha Mosquitoes

Mechanical, car-shaped, giant mecha mosquitoes are attacking! What will the little 2009 Honda Fit do to protect itself from their fuel hungry proboscises plunging into its gas tank? Well, luckily they're stereotypical stand-ins for the stereotype of American gas guzzling whales. Luckily, these monstrosities aren't very smart, as they're passing on 9000 gallons of tanker truck fuel for the 10.6 gallons in the Fit, but hey, they're just mindless fuel pests like the stereotype of the companies that spawned them, so what do they know? [Youtube]

volvo

Volvo Using Wind Tunnels To Help Save You A Buck At The Pump

It's no secret that a car with slick coefficient of friction will be better on gas. So Volvo decided to build a top-notch wind tunnel in Sweden that they claim is an improvement on traditional test facilities. Volvo's wind tunnel allows a simulated road under the car at-speed, while most tunnels just leave the wheels stationary. The whole thing is also climate-controlled, from 68 to 140 degrees Fahrenheit, allowing Volvo to test for temperature-induced changes in drag. Impressive, but we still miss the days when Volvos were shaped using nothing but straight lines and 90-degree angles.