Jalopnik
BBDO already created a silly li'l set of ads to sell Dodge's Caliber CUV — and now, thanks to an enterprising reader we see they've got some silly li'l viral video to go with it. Watch three friends — bear, pig and Caliber — enjoy a lovely afternoon trip to the meadow to dance and sing. What could possibly go wrong? Well, since the Caliber is "anything but cute" there's always the possibility the Caliber could shoot the bear, mount his head on a wall and then cook up the pig as a nice n' tasty ham. We mean, that's one option — right?
Related:
It's An Exclusive Marketing Blitz! Advance Copies Of Four Commercials For The Dodge Caliber! [internal]
