Ford just revealed the 2010 Ford Fusion and the 2010 Ford Fusion Hybrid and now we can bring you the live reveals on its platform pals the 2010 Mercury Milan and the 2010 Lincoln MKZ. The Fusions two upmarket friends split the hairs of luxury with the Milan going after the Euro-snob luxury buyer who can't afford a Euro-snob nameplate while the Lincoln chases the McCainiacs who want something smaller to replace their 1989 Lincoln Towncars. While both good cars on their own we have to question the wisdom of two cars chasing the luxury market.
The 2010 Mercury Milan isn't as curvy as Jill Wagner, but it does benefit from a more shapely profile than its predecessor. The general buyers who opt for the new Milan over its Ford or Lincoln siblings will probably be more interested in that visual enhancement than the upgraded 2.5-liter four-banger or the revised V6 now putting out 240 HP, up from 221 HP in the previous model. While enthusiasts may look forward to the new six-speed manual and automatic transmissions, the average non-enthusiast buyers will likely care more about the availability Ford SYNC, Sirius Travel-link and a back-up camera. Whether enthusiast or not, everyone should be grateful for the 4 to 5 MPG bounce on the four-banger. Unlike the Fusion, there has been no announcement of a "sport" mode for the Milan, indicative of the kind of audience Mercury expects the car should attract. Full details in the press release below the jump.
Most discussed Schm, problems around every corner: Holy shit, its like the Ford Avalanche!
Oh, wait, doesn't Chevy already make one of those?
Zing!
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It can't be fun to be a Lincoln Mercury dealer right now. Not only do you have to endure your Cadillac Buick dealer friends showing off their relatively diverse and unique stable of new models, but there's no clear idea of what your future is going to hold. An article in the Detroit News features various dealers of Ford's more luxurious brands worried that there's nothing new in terms of Mercury models coming down the pipeline and that they're being phased out without anyone telling them about it. Ford insists there's no current plan to drop Mercury, despite the fact that the brand has dropped in sales by more than 30% in the last two years. Ford should announce the fate of Mercury by the fourth quarter of this year and there are a few things they need to consider.
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Latest by Elhigh: @lascauxcaveman: "The waitresses were hot."
In six years when your daughter is working at Applebee's and really working the apron, you're more »
Yes, not as much Jill Wagner as we'd like, but hell, we'll take as much of her as FoMoCo will give us. In this episode of Bladecommercialism from the not-Ford brand, our fair heroine is explaining how she can single-handedly re-badge a Ford product as a Mercury by placing the badge in the middle of thin air, and then watching as a Ford EscapeMercury Mariner is born. We kid FoMoCo, actually the ad's all about...well, hell, the press release is right after the jump. – Ray WertMore »
This newspaper ad for a Queens auto dealership could be the world's most obvious attempt at linking sex with buying a car. Still, considering it's an ad for the Hyundai Elantra and the Sonata — that may not be the worst idea to move some product. Hell, maybe they should try that shit out with the Dodge Magnum or anything from Mercury. Oh wait, isn't that what Jill Wagner's for? – Ray WertMore »
Oops, was that a slip of the tongue made by the main-man at FoMoCo during the introduction of the new Ford Five Hundred yesterdaySunday? Was it signaling a serious shift in strategy for the automaker? Or — maybe he's just telling the truth. All we've got to ask is — What Would Jill Wagner Do? – Ray WertMore »
We know its only tangentially auto-related, but we just can't get enough of Mercury spokeswoman Jill Wagner — and it seems other women can't get enough of her either. It appears the new hotness in the latest looking-for-metro-cool Mercury commercial has little to do with the cars. According to today's Freep, hubbies are looking to get their wifeys into some Mercury-model-flavored sex-capades, and rather than buying their old lady a Mercury Milan, they're looking to buy Wagner's shoes. The shoes, a brown pair of Alaia Paris heels, were purchased by Wagner at up-scale department store Neiman Marcus. Sounds like good news for Neiman, right? Wrong — apparently the heels are like mallomars in the heat of summer — nowhere to be seen on store shelves.
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Latest by FastInAtl: I certainly prefer watching these commercials...on repeat...on the big screen...with clear directions to Mom not to bother me while I'm more »
Tho' we're neither mag nor lad mag, we do know a hot-as-hell spokeswoman when we see her — and no talking head's been hotter (in both Google-dom and on the boob-tube) than Mercury's Jill Wagner. She's hot — and so's her latest resume entry for the smaller-than-silver screen. She's got the role of sultry double-agent Krista Starr in the the new and hot Spike TV show "Blade" airing just the other night for the very first time. So, consider this something like a public service announcement for the smokingly hot and well-spoken face-woman for the looking-to-be-metro-cool Mercury brand...if you haven't seen her hotness yet, you can download a free copy of the show via iTunes from now until July 11th. Fapp away lads, fapp away far from here.
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Those who've been pining for Mercury's new spokesmodel now have a name to Google for scantily clad lad-mag shots. According to the blog, Population Statistic and other 'net denizens, she is none other than Jill Wagner, late of "Punk'd" and (guest spots on) "Dr. Vegas" (do we remember that show?). We hope she'll remember that we were there for her blogosphere star-turn.
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