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While we're partial to DS19s with bumpin' hydraulic systems getting down to the Ohio Players, this ad for the Citro n C4 arguably goes one better by turning car into a dancing Go Bot/Transformer-esque robot to illustrate its "Alive With Technology" tagline. The spot also immediately made us think of the brilliant Strong Bad Techno E-mail. Autobot or Decepticon? You decide. [Thanks to Ashley for the tip.]
Related:
New Audi Q7 Ad Airs in Germany [Internal]
4:18 PM on Mon Nov 7 2005
By Davey G. Johnson
5,888 views
7 comments
Jalopnik
Comments
Ouch. This video has been on the net for 11+ months and posted to every site imaginable now that Jalopnik has caught on ;)
Nobody ever said we weren't on the cutting edge! ;)
I don't care how long this video has been out, it's still f'in hilarious!
It's been on TV for over a year over here. The ad is better than the car, by all accounts.
this ad was also used in a demo "making of" video for the Apple Shake software product. that video hit the web around NAB 05 in April. http://www.apple.com/shake/customerstory.html my canadian pal Jon is featured heavily in the Apple video. it amused me a lot when i saw it... as i had seen the actual ad prior but had no idea he had worked on it.
Autobot, obviously. The C4 is too cute to be evil. :)
The obligatory link to the Citroen spoof video... http://www.gofish.com/video.gfp?gfid=30-1033939 www.x-bam.com did it, but their link seems dead at the moment.
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