Jalopnik
Over the weekend, a new ad for the Audi Q7 aired on German television. The 40-second spot, shot on location in Iceland and Czechoslovakia, and in a special-effects studio in Paris, features three, quick-cut segments of physics-defying perspective, co-starring an Audi Sport Quattro S1 "Pikes Peak" (pictured), Quattro 200 TransAm, an Audi V8 quattro DTM — as well as the Q7 star. The Audi-commissioned song "Streets of Tomorrow," sung by unknown Carla Vallet, provides a hauntingly hooky hokey sound bed for all the visual fireworks. Check it. (Note: Audi called in 27 composers, producers, sound engineers and sound technicians to create that song, which it hopes evokes the "progressiveness" of the brand. You be the judge.)
Q7 Ad (reg. req.) [Audi Q7 Globe]
See also Audi MC Escher spot (.MOV)
Comments
Well... the song itself (which starts to play after the commercial on that site) is pretty freaking awesome, music wise. Vocals are eh though. Needs a higher pitched female voice. However, in the commercial with all the effects sounds, I don't like it. The comercial is pretty cool, I liked the opening scene best (the one the shot is from).
The song seemed pretty great the first time, for sure. The second time too, it was still kinda cool. Ten minutes later, long after I'd left the site, and the song was still looping through my headphones, I was pretty tired of it. "streets of tomooooorow..."
Nice site, good work with the commercial. Looks like we have another contender in the Porsche Cyanne / Touraeg arena.
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